Advertising deals have long been a way for athletes or celebrities to make money and grow their brand for a company other than the one they work for. Cleveland Brown quarterback Baker Mayfield was the last to become an investor and sponsor of a CBD company called Beam. Mayfield instantly becomes the company’s biggest face right here with Danica Patrick.
Beam has an interesting approach to things and their product. Most CBD products contain very small amounts of THC. The Beam is finding a way to get those small amounts and make them just a CBD product. The Beam is committed to ensuring athletes use CBD for a healthy lifestyle. Products focus on performance, balance, sleep and recovery. In fact, he becomes a help to all these things. Athletes endure severe pain, stress on the body. Anything that can help you get well is a good path.
The NFL has announced a new deal where they won’t be so opposed to marijuana use that players can actually fail over THC use, be banned, or anything like that. But with Beam, Mayfield won’t have to cross that bridge.
Mayfield is only in his third season in the NFL, he is already a very sought-after person. Mayfield has deals with Progressive, Hulu, Nissan, Bose, Bodyarmor, Panini, Nike and HydroHoist. The Browns quarterback also invests in several other brands such as PumpJack DataWorks, Legends and Goodmylk.
This looks like a smart move as many people are unaware of the benefits that CBD products can bring you. Working with Beam, he will obviously help them grow the brand, capitalize on the products themselves, and potentially attract more athletes in the future.