The NFL Players Association has updated its policy to discourage athletes from endorsing products containing CBD or other cannabinoids.
The NFLPA wrote in an email sent last Thursday that its “Commercial Substances Policy and Approval” section has been updated to read: “Players, coaches and other NFL employees must not endorse or appear in advertisements for alcoholic beverages, tobacco or cannabinoid products.”
“As a result of this formulation, the NFL Players Association discourages players from approving cannabinoid products,” the letter said.
Baker Mayfield, quarterback for the Cleveland Browns, announced his new role as the brand ambassador for the CBD Beam two days earlier on October 13.
The NFLPA email said the union had “received several inquiries regarding the ability of NFL players to participate in promoting and supporting CBD companies.” Citing an unnamed source, Front Office Sports said inquiries came from agents and marketing representatives who were “upset” by the Mayfield Beam deal.
Mayfield is one of a growing number of athletes with CBD endorsement agreements after the World Anti-Doping Agency, which oversees the World Anti-Doping Code, used by over 600 sports organizations, including the International Olympic Committee and the United States Anti-Doping Agency, was removed. it’s like a banned substance in 2018.